True Homes Triumphs at the Home Builders Association of Greater Charlotte MAME Awards

Charlotte, NC – 4.26.2024 – True Homes USA, a leading residential builder in the Carolinas, proudly announces a momentous victory at the recent Home Builders of Greater Charlotte MAME Awards. The prestigious ceremony recognized True Homes with multiple accolades, including the coveted 'Builder of the Year,' 'Community of the Year' for their Edgewater development, 'Sales Manager of the Year' awarded to Tracy Yeadon, and 'Online Sales Team of the Year.'

2024 Charlotte Builder of the Year

This incredible recognition from the Home Builders Association of Greater Charlotte underscores True Homes commitment to excellence in the homebuilding industry. These awards reflect the hard work and dedication of the entire True Homes team, and they are profoundly honored to receive such high praise. “We are very proud of the True Homes team, who were recognized as the best in this industry. At True Homes, we believe our people make all the difference for our company's sustainable success. These awards affirm that each associate and team recognized for their areas of expertise do it with excellence,” says Dan Horner, co-founder of True Homes.

2024 Community of the Year - Edgewater

True Homes' Edgewater community, honored as 'Community of the Year,' stands out for its beautifully designed homes and exceptional lifestyle amenities that cater to a vibrant, active lifestyle. Renowned for setting the standard in residential planning and community integration, Edgewater exemplifies our commitment to creating spaces that significantly enhance homeowners' lives. Edgewater offers a plethora of amenities typical of an elite resort, bringing the finest aspects of Carolina living into a master-planned community, making luxurious living accessible, and embodying the joy of the Truly Unexpected.

2024 Sales Manager of the Year - Tracy Yeadon

Tracy Yeadon, recognized as 'Sales Manager of the Year,' has been instrumental in driving True Homes' success through her innovative sales strategies and exceptional leadership qualities. “Our approach to leading sales, a part of the business many see as so variable that they treat it as a black box, has always been to break down each individual part of the sale, put a written strategy in place, build training, infrastructure, tools, support and then observe and coach to ensure execution,” says Yeadon. “A key ingredient to execution is to hire really good salespeople and coach them to their highest potential. We are so blessed to have such an incredible sales team down to each individual team member. After that my personal philosophy is to love them fiercely and hold them accountable to be the best they can be. Love is our secret sauce.”

2024 Online Sales Team of the Year

The 'Online Sales Team of the Year' award highlights True Homes’ innovative approach to digital marketing and customer service, significantly enhancing the home buying experience. "I took over the Internet Sales Team almost 4 years ago. I was very fortunate that my predecessor had laid a terrific foundation for the department during his tenure as their leader," says Adam Martin, Senior Manager of the Online Sales Team. "Over the last 4 years, we tested new scripts, systems, processes, compensation plans, and accountability tactics in the pursuit of efficiency gains. In 4 years, we have managed a roughly 35% increase in production with the same-sized team. I am so proud of everyone member of this Internet Sales Team. Their grit, determination, and resilience are second to no one. I look forward to continuing to push the upper bounds of what we are capable of as a unit." The company's online sales team has been pivotal in collaborating cross-functionally and implementing cutting-edge digital strategies that cater to the evolving needs of modern homebuyers.

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2024 MAME AWARDS

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Community of the Year

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Online Sales Team of the Year

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Builder of the Year

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True Homes is dedicated to its mission of "providing the opportunity for more life" by making homeownership more accessible and affordable. The company focuses on developing high-quality, cost-effective homes catering to diverse budgets and lifestyles. By prioritizing affordability and value, True Homes empowers more families to own homes that meet their needs and enhance their daily living. The company continues to set industry standards, demonstrating an unparalleled commitment to quality, customer satisfaction, and community development. True Homes looks forward to another year of excellence, driving forward with the same momentum that earned it this distinguished recognition as it supports the broader goal of building thriving communities.

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True Homes to Support Community Recovery in Western North Carolina Through Lowe’s Initiative

By Megan Patterson • March 27, 2025

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True Homes + Charlotte FC Associate Partnership: Building More Than Homes — Building Community

By Nicole Nava • March 25, 2025

At True Homes, we believe that a home is more than just a place to live—it’s the starting point for More Life. It’s where memories are made, dreams take root, and communities grow. That’s why we’re excited to announce our Associate Partnership with Charlotte Football Club (Charlotte FC) —a collaboration that reflects our deep commitment to people, community, and connection. Teaming Up to Inspire More Life Charlotte FC is more than just a soccer team—it’s a movement that brings people together from all walks of life, rallying around the love of the game and pride in our communities. Much like building a home, building a strong community takes dedication, passion, and heart—values both True Homes and Charlotte FC share. Through this partnership, we’re creating opportunities to engage with families, homeowners, and sports fans in a meaningful way—because to us, More Life starts with real connection. Connecting with Fans and Future Homeowners Our Associate Partnership with Charlotte FC isn’t about logos and signs—it’s about relationships. It’s about being present where people gather, cheering together, dreaming together, and showing up for the moments that matter. Whether you're a lifelong homeowner or still chasing the dream of owning your first home, True Homes is here to walk alongside you, just like we stand alongside our home team. A Shared Vision for Stronger Communities At True Homes, we don’t just build houses—we build possibilities. And that means investing in the communities we serve, on and off the field. Just as Charlotte FC inspires pride and unity through soccer, we aim to inspire pride of homeownership—a foundation for families to thrive. Together, we’re empowering individuals and families to dream bigger, live fuller, and connect deeper—because when we unite as neighbors, as fans, and as friends, everybody wins.