Navigating the 2024 Housing Market with True Homes

2024 Housing Market Predictions

As we step into the 2024 housing market, homebuyers face a landscape shaped by high mortgage rates and a slowly increasing inventory. According to Zillow's predictions, while there will be more options and a slight improvement in affordability, the overall scenario remains challenging. In this context, True Homes emerges as a beacon of hope for those seeking to navigate the market smartly and effectively.


True Homes offers new home construction, a choice that stands out remarkably against the backdrop of the 2024 market trends. With a significant portion of the market turning towards homes needing renovations, True Homes provides a fresh, hassle-free alternative. Our new construction homes are ready to move in, eliminating the need for the time-consuming and often costly process of renovating a fixer-upper.


One key aspect of the 2024 market, as highlighted by Zillow, is the gradual increase in homes hitting the market, resulting from homeowners accepting that low mortgage rates are a thing of the past. This increase in inventory is good news for buyers, but it also means making a choice that aligns with long-term financial and personal goals is more important than ever.


For many, the idea of homeownership is not just about acquiring property but about finding a space that resonates with personal tastes and lifestyles. Here, True Homes shines by offering the ability to customize new homes to fit individual preferences, something not typically feasible with older, fixer-upper properties. This aspect of customization is particularly appealing to buyers who look at their homes as long-term investments, where the financial benefits of buying outweigh the initial costs of renting and investing elsewhere.


True Homes enhances the home buying experience with our preferred lender program. This program offers tailored financing options, crucial in a market where mortgage rates are expected to remain high. The program is designed to help buyers navigate the financial complexities of purchasing a home, aligning with Zillow's observation that home buying costs are likely to level off, giving buyers a chance to catch up.


In addition to the practical advantages of new construction homes, True Homes also addresses a growing trend in the market: the rise in single-family rentals. While rentals offer temporary solutions, True Homes provides a more permanent and personal solution, allowing families to enjoy amenities like private backyards and spacious living areas without the constraints of rental agreements.


In essence, True Homes offers a comprehensive and thoughtful solution to homebuyers in 2024. By choosing new construction homes, buyers can enjoy the benefits of modern living spaces, customizable options, and financial planning assistance through the preferred lender program. As the market evolves, True Homes stands as a reliable and forward-thinking partner for those embarking on the journey of homeownership. Download our Homebuyers Guide to aid you on your journey of home ownership in 2024.


Download the True Homes Homebuyers Guide

Where We Build

Charleston, SC Charlotte, NC Greensboro, NC High Point, NC Raleigh, NC Wilmington, NC Winston-Salem, NC

About True Homes

Founded in 2006, True Homes is a local Carolina-based semi-custom home builder dedicated to bringing the best new home designs, style, and value to North and South Carolina residential communities. Headquartered in Monroe, NC, True Homes has built over 20,000 homes in communities across Charlotte, Charleston, Triad, Raleigh, and Wilmington. Learn more about True Homes at TrueHomes.com.


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By Megan Patterson April 25, 2025
Charlotte, NC — April 16, 2025 — True Homes is proud to announce an exciting series of wins at the 2025 MAME Awards (Major Achievement in Marketing Excellence), hosted by the Homebuilders Association of Greater Charlotte. The awards honor the industry’s most creative and high-performing achievements in marketing, design, and community impact—and this year, True Homes walked away with five distinguished honors. Rising Star of the Year: Brandon Gage Brandon’s drive, innovation, and leadership have made him a standout force within True Homes and across the industry. His commitment to digital marketing excellence has played a pivotal role in reshaping how True Homes connects with potential buyers. Brandon’s strategic vision and data-driven mindset have brought a renewed focus on traffic acquisition and lead quality, ensuring our sales team is equipped with qualified homebuyers ready to make their dream of homeownership a reality. Best Media: True Homes Broker Video Celebrated for its storytelling, strategic execution, and visual impact, our broker video powerfully communicates the value of partnership with True Homes. Created in partnership with Milesbrand , the video brings the fun and energy of animation to life while spotlighting our exceptional broker program—one of the most dynamic and engaging in the industry. It’s a creative expression of our commitment to empowering brokers and enhancing the homebuying journey. Community Outreach: True Homes Foundation Our mission to serve extends beyond homebuilding. The True Homes Foundation’s ongoing work in our communities has earned this incredible recognition, one that speaks to the heart of who we are. Best Website of the Year – TrueHomes.com Designed for modern homebuyers, our website merges style, simplicity, and strategic user experience to reflect the True Homes brand and promise. It stands at the forefront of projecting our brand message, offering an immersive, user-friendly experience that showcases the very best True Homes has to offer. This award is a testament to the dedication and collaboration of every member of the True Homes marketing team—an achievement truly earned together. Best Interior Merchandising of a Home Priced Under $500,000: Tillery Tradition A showcase of thoughtful design and exceptional style at an attainable price point, the Tillery Tradition model was brought to life through the creative brilliance of Paige and Spencer, who continue to set the bar for standout home presentation. “Winning five MAME Awards is an incredible honor and a humbling reminder of the passion and purpose that fuel our work every day at True Homes. From Best Website to Best Community Outreach and especially seeing our very own Brandon Gage recognized as Rising Star of the Year, these awards are a celebration of the heart, hustle, and creativity that define our marketing and merchandising teams. I’m beyond grateful for the opportunity to work alongside such talented individuals who pour so much life into everything we do. A heartfelt thank you to the Homebuilders Association of Charlotte for recognizing our efforts and giving us a platform to showcase the True difference. We’re just getting started!” said Kate Irving, Operations Partner of Marketing & Merchandising at True Homes on the teams’ unprecedented wins last week. These wins reflect the collective creativity, dedication, and teamwork of the people behind the brand. From digital innovation and media production to purposeful outreach and exceptional interior design, True Homes is proud to be a leader in crafting not only homes, but experiences that matter.
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